Hastings straw man

Improved conversion rates In a direct comparison where the same insurance provider sells RAC branded and non-branded breakdown, they have consistently achieved conversion rates of 17% and 10% respectively

A powerful brand supporting customer retention We believe that by selecting RAC as your breakdown partner your customers will benefit from the technical knowledge of our experienced patrols, the investment in our fleet and equipment and the centralised support of our call centres.

Consumer research points to the RAC brand being widely recognised across UK motoring circles. With 1560 patrol vans and flatbeds on the UK’s roads every day and offices prominent on key UK motorways, most motorists know exactly who the RAC is and the services offered.

Should RAC be successful in collaborating with Hastings we would clearly want to maximise every sales opportunity. We believe this can be achieved through use of the RAC brand in marketing materials and sales documentation. RAC will provide guidelines, as well as full marketing support, enabling Hastings to focus on the road risk element of the sale.